Social Media Marketing Strategy - NKC

Course Instructor: Ayon Ghosh

FREE

Course Overview

Schedule of Classes

Start Date & End Date

Jun 30 2026 - Dec 31 2026

Course Curriculum

4 Subjects

Module 1 - Foundation of Social Media Marketing

2 Exercises • 17 Learning Materials

Course Files

Introduction

PDF

Part - 1

PDF

Part - 2

PDF

Notes

PDF

About the course

Introduction

Video

00:03:08

Understanding Marketing and Social Media

Understanding Marketing

Video

00:15:51

Understanding Social Media

Video

00:15:57

Key Platform Overview

Video

00:17:30

Identifying Target Audience

Video

00:23:02

Setting SMART Goals

Video

00:17:59

Competitive analysis and Positioning

Competitive Analysis and Positioning

Video

00:18:05

Choosing the Right Platform

Video

00:18:53

Content Types

Content and Content Types

Video

00:13:55

Content Strategies

Video

00:19:08

Content Calendar

Video

00:12:10

Key Performance Indicator

Video

00:11:56

Practice Test

Exercise

Assignment

Assignment Instruction

PDF

Assignment Submission

Assignment

Module 2 - Platform Strategies and Community Building

2 Exercises • 21 Learning Materials

Course Files

Part - 1

PDF

Part - 2

PDF

Notes

PDF

Marketing Types

Facebook Marketing

Video

00:19:09

Instagram Marketing

Video

00:15:21

Twitter Marketing

Video

00:12:17

LinkedIn Marketing Part-1

Video

00:10:51

LinkedIn Marketing Part-2

Video

00:17:36

LinkedIn Marketing Part-3

Video

00:13:58

Pinterest Marketing

Video

00:11:49

YouTube Marketing Part-1

Video

00:14:01

YouTube Marketing Part-2

Video

00:16:03

YouTube Marketing Part-3

Video

00:19:20

YouTube Marketing Part-4

Video

00:14:15

YouTube Marketing Part-5

Video

00:14:13

Building a Community

Video

00:13:50

Engagement Techniques

Video

00:17:01

Handling Negative Feedback

Video

00:15:02

Influence Marketing

Influence Marketing Part-1

Video

00:14:43

Influencer Marketing Part-2

Video

00:08:47

Practice Test

Exercise

Assignment

Instagram Marketing Assignment

PDF

Assignment Submission

Assignment

Module 3 - Advertising, Analytics & Advanced Techniques

2 Exercises • 27 Learning Materials

Course Files

PPT

PDF

Notes

PDF

Intro to Social Media Ads

Intro to Social Media Ads Part-1

Video

00:13:10

Intro to Social Media Ads Part-2

Video

00:17:08

Mastering Facebook Ads

Mastering Facebook Ads Part-1

Video

00:12:55

Mastering Facebook Ads Part-2

Video

00:15:43

Mastering Facebook Ads Part-3

Video

00:14:34

Mastering Facebook Ads Part-4

Video

00:18:15

Mastering Instagram Ads

Mastering Instagram Ads Part-1

Video

00:14:10

Mastering Instagram Ads Part-2

Video

00:15:24

Mastering LinkedIn Ads

Mastering LinkedIn Ads Part-1

Video

00:13:37

Mastering LinkedIn Ads Part-2

Video

00:16:08

Mastering LinkedIn Ads Part-3

Video

00:15:49

Mastering LinkedIn Ads Part-4

Video

00:18:17

Mastering Twitter Ads

Mastering Twitter Ads Part-1

Video

00:12:58

Mastering Twitter Ads Part-2

Video

00:15:41

Mastering YouTube Ads

Mastering YouTube Ads Part-1

Video

00:14:48

Mastering YouTube Ads Part-2

Video

00:13:16

Mastering YouTube Ads Part-3

Video

00:14:14

Mastering YouTube Ads Part-4

Video

00:15:07

Understanding Metrics

Video

00:13:26

Platform Analytics

Video

00:16:07

Reporting and Optimization

Video

00:18:32

Social Media SEO

Social Media SEO-1

Video

00:16:11

Social Media SEO-2

Video

00:20:16

Social Listening

Video

00:18:29

Practice Test

Exercise

Assignment

Assignment Instruction

PDF

Assignment Submission

Assignment

Module 4 - Ethics, Trends & Real-World Applications

2 Exercises • 19 Learning Materials

Course Files

Part-1

PDF

Part-2

PDF

Notes

PDF

Privacy Policy

Privacy Policies

Video

00:13:37

Ethical Practices Part-1

Video

00:16:16

Ethical Practices Part-2

Video

00:18:25

Handling Misinformation Part-1

Video

00:18:34

Handling Misinformation Part-2

Video

00:09:59

AI in Social Media

Video

00:17:53

Ephemeral Content

Video

00:16:24

Social Commerce

Video

00:17:10

Virtual and Augmented Reality

Augmented and Virtual Reality

Video

00:14:35

Campaign Analysis Part-2

Video

00:15:54

Campaign Analysis Part-1

Video

00:11:59

Brand Storytelling

Brand Storytelling Part-1

Video

00:15:11

Brand Storytelling Part-2

Video

00:17:30

Brand Storytelling Part-3

Video

00:09:02

Interactive Content

Video

00:09:43

Practice Test

Exercise

Assignment

Assignment Instruction

PDF

Assignment Submission

Assignment

Course Instructor

Ayon Ghosh

4 Courses • 209 Students